|It’s amazing to think that Fine and Country W.A is 8 years old today. Amazing that we launched this business on the 28th day of November, 2008 at Federal Palace Hotel, Victoria Island, Lagos. Such high hopes and expectations and now looking back, we wonder where the audacity came from? How could we launch a real estate brand targeted at the upper quartile in the middle of a recession in 2008? How could we come into a market that was already saturated, and defined by established local real estate firms and make bold claims that we would lead and transform the industry? How could we step into the ring, and boldly choose to work only with specific types of clients and projects in a market where we should have been content and counted ourselves lucky to get just any business?|
|INSPIRED CONFIDENCE. Unique Opportunities in a developing economy. |
Why did we believe there were developers and investors willing to adopt a professional and international benchmark, and who wanted a creative marketing approach to presenting their real estate projects in a largely unsophisticated market?We are proud to state that, we took the bold steps in 2008, because we believed then as we do now, that the real estate sector is a key building block to any economy, and that there are unique opportunities especially in a developing economy, which will require high quality skills set, new thinking and new strategies. We believed at the time, that there were astute clients who would be willing to engage passionate and purposeful professionals in their own quest for excellence and profit. We believed we were the right team, and we set out with confidence in both the market and our clients’ ability to draw out the best in us. We have not been disappointed and continue to welcome the invaluable feedback of our clients and stakeholders.
|A QUEST FOR EXCELLENCE.|
It’s been an interesting journey with many lessons, and numerous accolades for which we are truly honoured, ranging from the Extra ordinary brand contribution award given to us by Fine and Country International in the early years of joining the global network, to the Arch of Europe award of Excellence in Frankfurt, Germany in 2014 and most recently the international Awards for the African Region held in Dubai in October of this year.FROM TRANSACTIONAL TO TRANSFORMATIONAL LEADERSHIP.
The last 8 years have seen Fine and Country W.A go beyond transactional to transformational, by demonstrating its’ leadership in the industry using initiatives such as the ‘Real Estate Leaders Network’ to connect leaders in the sector for shared knowledge, the ‘Institute of Real Estate Excellence’ for training the next generation of real estate entrepreneurs and professionals, the ‘Finer Wealth Series’ for women investing in real estate, and the annual ‘Refined Investor Series’ for providing accurate and current insight to investors which just concluded on November 22nd, in Lagos.
|We are truly grateful to all our clients who have continued to entrust us with their most valuable asset class, and who continue to be our biggest motivation to excel. We are especially grateful for the championship team at Fine and Country in West Africa who are the real force behind the brand’s reputation and to all our colleagues across the 300 offices where we operate, for the exemplary standards they continue to set in all our markets. Our core values remain Inspired Confidence, Excellence and Transformational Leadership.|
We remain committed, competent and confident to handle the opportunities and challenges of the new horizons that lie in the years ahead in an increasingly uncertain local and global economy.
|On behalf of all of us at Fine and Country W.A|
Udo Maryanne OkonjoCEO/Vice Chair