A prime property should offer an exclusive lifestyle to discerning investors/buyers who understand the immeasurable advantages of an enhanced lifestyle in relation to great Location, expansive amenities as well as infrastructure to serve its inhabitants.

The housing units or types are usually fewer and less clustered/lower density. This exponentially increases productivity and longevity leading to better quality of life.

Prime Properties are usually bespoke and exclusive and usually un-affordable to the general working or emerging class, however therein lies its appeal to the high net worth clientele who typically can afford them and see the value more clearly.
Some of the benefits of this type of property include:
– Enhanced quality of living & exclusive lifestyle
– Live-Work & Play advantages
– Exponentially increases Productivity
– Bespoke finishing specifications to suit individual preferences.
– Best and Perfect locations within the City
– Expansive and Exclusive Facilities and Amenities
– Presence of Good Infrastructure is usually taken for granted.
– High level security, gated and in many cases concierge services.
What Do We Mean by Emerging Urban Properties?
Emerging Urban Properties are properties that cater to a larger market target and wider scope of Mid-level to top-level investors. These Urban Properties usually come in the form of larger estates, having a vast variety of housing units ranging from Apartments, Terrace houses, Town Houses to Stand Alone Compounds. Although they have expansive amenities to serve its inhabitants, these types of properties or developments are usually not as exclusive because they usually attract mid level retail and commercial land uses such as shopping malls, small offices, schools within the same space.

Some of the benefits of this type of property include:
– Offers a Mix of Facilities and Amenities
– Offers a high degree of Live-Work & Play concept within the same space
– Good to mid rate location within the City
– Presence of Good Infrastructure such as Access roads, Drainage and similar amenities.
The Differences Include:
1. Prime Properties have more Exclusive offerings than Emerging Urban Properties.
2. Prime Properties usually offer higher productivity than Emerging Urban Properties as result of more facilities.
3. Prime Properties are usually located in central areas or CBDs whereas Emerging Urban Properties can span to the circumference/outer boundaries of a city.
If well chosen and analyzed by professional advisors, both types of properties have a lot of room for growth. The genuine prime property generally however don’s always suffer the same fate as mid range properties during recessions. This is because in jurisdictions where prime
properties really exist, the investors are usually people who have staying power and are not
as quick to feel the changes in an economic downturn. In addition, High level investors usually
have the ability to negotiate better terms and have better access to leverage.
Mid level investors can become astute very quickly by watching the pros and keeping an active
engagement with good real estate advisors who can guide them and also give them access to
the type of insight and information available to high net worth players.